Privacy Policy
A serious crash can change your life in an instant. Between medical treatment, missed work, and pressure from insurance companies, the aftermath of an accident can quickly become overwhelming. Matt Price Law represents individuals injured in car accidents, 18-wheeler collisions, and commercial vehicle crashes across Abilene and West Texas.
Privacy Policy
Last Updated: March 4, 2026
Price Law, PLLC (“the Firm,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we share it, and the rights you have. By using www.pricelegalinjury.com, submitting your information, or consenting to SMS/email/phone communications, you agree to this Policy.
Legal Disclaimer: This Policy is provided for general informational purposes and does not constitute legal advice.
1) Information We Collect
a. Non-Personal Information
We automatically collect certain technical data when you visit our site, such as domain name, IP address, browser type, operating system, referring/exit pages, and pages visited. This information does not directly identify you and helps us maintain and improve the website.
b. Personal Information You Provide
When you submit forms or contact us, we may collect your name, phone number, email address, mailing address, preferred appointment time, and case details or other information you provide through web forms, phone, email, SMS, or chat. If you apply for services, we may request additional information necessary to evaluate your potential claim.
c. Communication Data
With your consent, we may collect and store SMS/text message logs, call logs, voicemail (if provided), and email communications for business, quality assurance, and compliance purposes.
2) How We Use Information
We use information to:
Provide, maintain, and improve our legal services and website;
Respond to your inquiries and evaluate potential cases;
Send case updates, appointment confirmations/reminders, rescheduling notices, service information, feedback requests, and occasional promotional offers related to Potts Law Firm;
Perform internal analytics, record-keeping, fraud prevention, and legal/regulatory compliance;
Enforce our Terms and protect the rights, property, and safety of our clients and the public.
We send SMS/text or email communications only with your explicit consent where required.
3) Cookies & Tracking
We use cookies and similar technologies to enhance user experience, remember preferences, and analyze site performance. Cookies do not directly link to personally identifiable information unless you have voluntarily provided such information on our site. You may disable cookies in your browser; some site features may not function properly.
4) Security
We use industry-standard administrative, technical, and physical safeguards to help protect personal information. Sensitive client data is encrypted in transit, and access is limited to authorized personnel with a legitimate business need. No data transmission or storage system can be guaranteed 100% secure.
5) Sharing & Disclosure
We do not sell personal information. We may share information only as necessary to:
Comply with law, regulations, subpoenas, or other legal processes;
Respond to lawful government requests or investigations;
Protect the rights, safety, or property of Price Law, PLLC, our clients, or others;
Detect, prevent, or address fraud, security, or technical issues;
Engage trusted service providers who perform services on our behalf (e.g., web hosting, email/SMS delivery, analytics) under contractual obligations to safeguard data and use it only for our instructions.
Text-Messaging Carve-Out (Belt-and-Suspenders):
All categories above exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties, except providers/aggregators that support our SMS delivery as described in Section 3.
6) Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any site you visit.
7) Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including legal, regulatory, accounting, or reporting requirements, and as outlined in any engagement agreement. When no longer needed, we take steps to delete, de-identify, or anonymize information where feasible.
8) Children’s Privacy
Our services are not directed to individuals under 18, and we do not knowingly collect personal information from minors. If we learn that we have inadvertently collected such information, we will delete it promptly.
9) Your Privacy Rights
Depending on your jurisdiction, you may have rights to:
Access the personal information we hold about you;
Request correction or deletion;
Request restriction or object to certain processing;
Opt out of marketing communications at any time.
To exercise these rights, contact mprice@pricelegalinjury.com. We may need to verify your identity before responding.
10) Updates to This Policy
We may update this Policy from time to time. Changes will be posted here with a revised “Last Updated” date. Your continued use of our services after changes are posted constitutes acceptance of the updated Policy.
11) Contact Us
Price Law PLLC
Email: mprice@pricelegalinjury.com